Photography for American Crew All-Star Challenge 2021

23 June 2021

For the past couple of years, I’ve had the opportunity to work alongside quite a few hairstylists for hair competitions. The last to date was with the hair salon Hella Coiffure based in Aigle (VD, Switzerland) for the American Crew All-Star Challenge 2021. It’s the third year in a row that I shoot with a hairstylist for the American Crew’s competition, and the third year, the participant wins the national round with the photos we shot.

The difficulty when it comes to American Crew rules is that the images have to be black and white. It forces the hairstylist and the photographer to emphasize shape and texture. It’s quite an interesting challenge, especially when it comes to lighting. Obviously, retouching is part of the process and helps to make the texture and shine stand out, though it has to remain extremely natural-looking as the American Crew brand is not one to be known for strong retouching.